For customers without ELA, we recommend that you start the licensing and technical maintenance exercises proposed above. If you have an ELA, we recommend evaluating all software purchased but not yet provided, and creating a roadmap or roadmap to use this feature. If you have PSO credits, we advise you to align them with this roadmap and discuss with your partner and VMware account team how you can use your new program to help you accelerate and optimize those credits. Here at AHEAD, we are ready to help you and your organization on this journey, no matter what stage you are at. Licensing agreements with software companies are one of the areas in which most tech people like to have public procurement or legal negotiations. This is based on the concept that they are complex, long and generally insensible, which is usually the case. Like software companies, VMware offers discounts to wholesalers who are willing to make multi-year commitments by offering enterprise licensing or ELA agreements. As a general rule, ELAs are three-year contracts that provide reduced licenses and support, and include your existing maintenance and support, which VMware calls support and subscription or SnS in short. I`ll explain how to avoid “Shelfware” in future articles, and for my next article, I`ll discuss the finer details, pitfalls and general don`ts of VMware ELAs. In addition, in future articles, I will give a series of professional advice on how to maximize the value of an ELA and how to get more value, discounts and benefits from your agreements, as well as how to reduce additional thresholds and negotiate better deals.
Once you have launched a new ELA, you will have the challenge of having a certain license for which you have the rights, but not yet provided. In order to maximize the value of this license for the duration of your contract, you must provide these software titles as quickly as possible so that you can use them for as long as possible. The enterprise licensing agreement is the ideal contractual agreement that has been developed specifically for global customers. It offers attractive financial and operational benefits that are not available in the transactional product agreements between VPP and EPP.